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New market entry – best practices and lessons learned (webinar)

Ajankohta:	02.02.2023 08:30-09:30
Paikka:	Webinaari
Osoite:	-

EVENT OUTLINE

Many companies interested in international market expansion and new market
entry struggle to find a structured approach. Chances of success are, therefore,
negatively impacted while the risk of facing typical pitfalls increases.

In this webinar we share insights on how to leverage a systematic and
structured methodology for international expansion and new market entry to
succeed in global expansion. We complement our insights with real-life stories
about internationalization attempts - including both successes, failures and key
take-aways. We will cover a range of geographical markets and various
industries to provide a broad perspective. Finally, we will also share practical
tools and templates that company management can utilize to analyze markets,
develop their go-to-market strategy and implementation plan.

This webinar is intended for European companies interested in expanding into
Asian markets and in particular Korea, but we will also cover other regions. The
presenters have all been involved in multiple market entry projects across the
globe.

SPEAKER PANEL

Dr. Per Stenius is a Client Director at Reddal and leads
Reddal’s Strategy and Lean practices. Per has over 25
years of experience in corporate strategy, new business
building, private equity and transformations from a range
of different industries. As head of Reddal’s Seoul office, he
commands a deep understanding of the Korean and
adjacent markets, in addition to his prior experience in
Northern and Central Europe, Middle East and North
America.

Mr. Kun Cao is a Senior Manager at Reddal and leads
Reddal’s Go-To-Market practice. He has a wide range of
experience from developing successful go-to-market
strategies for European and Asian companies. His
experience also includes strategy and digitization. As a
member of the Reddal Leadership Team and head of
Reddal’s Helsinki office, he has strong business perspective
and understanding of complex corporate issues.

Mr. Khashayar Ghadimzadeh is a Manager at Reddal and
leads Reddal’s Go-To-Market practice. Khashayar has a
strong background in a variety of topics related to
international market expansion, ranging from business
planning to developing go-to-market strategy and market
entry. As head of Reddal’s growing operations in the
Middle East, Khashayar has a thorough understanding of
the region’s markets and of new business building.

Mr. Hankyeol Lee is a Business Developer at Reddal active in
Reddal’s Venture Capital and Private Equity practice.
Hankyeol is a member of Reddal’s Seoul office and possesses
broad experience from new business development, strategy
and digitization related topics.

Ilmoittaudu